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Solution 01

Digital Marketing + Sales CRM Turn Marketing Spend Into Measurable Sales Opportunities.

Run high-performing campaigns, capture quality leads, and convert them into sales with a fully integrated CRM — across web and mobile.

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The Challenge

Where marketing budgets quietly leak

Most businesses do not have a traffic problem — they have a visibility and follow-up problem between the ad and the sale.

  • No idea which campaigns create sales

    Ad platforms report clicks and form fills, but not which leads became paying customers.

  • Slow or missed follow-ups

    Leads wait in inboxes and spreadsheets while competitors call them first.

  • Leads scattered across tools

    Enquiries arrive from ads, website, calls and WhatsApp with no single record.

  • Little visibility into sales performance

    Managers cannot see pipeline value, conversion by stage or team activity in real time.

What You Get

Everything from first click to closed deal

Six connected capabilities, delivered as one system.

  • Campaign Management

    Strategy, creative direction, targeting and optimisation for Meta, Google and YouTube.

  • Conversion-Focused Landing Pages

    Fast pages and websites with clear offers and forms built to convert.

  • Lead Capture & Source Tracking

    Every lead stored with its channel, campaign and landing page.

  • Sales CRM Integration

    A web and mobile CRM where your team manages every lead and deal.

  • Lead Assignment & Follow-ups

    Automatic routing to the right person, with reminders that keep deals moving.

  • Sales Pipeline & Analytics

    Real-time dashboards for pipeline value, conversion and team performance.

Digital Marketing

Campaigns planned around revenue, not vanity metrics

We build and manage campaigns that reach people ready to act — and we judge them by the quality of leads they produce.

  • Audience research and campaign strategy
  • Meta, Google Search, Display and YouTube ads
  • Ad creative and copy direction
  • Landing pages and conversion tracking
  • SEO foundations for long-term organic demand
  • Ongoing A/B testing and budget optimisation
SEO & Performance Marketing

Sales CRM

A CRM your sales team will actually use

Built on the capabilities of our Ace CRM work — lead capturing, pre-sales follow-ups and deal tracking — and adapted to your sales process.

  • Lead capturing and integration from every channel
  • Follow-up management for pre-sales teams
  • Prospect handling through to deal conversion
  • Real-time lead dashboard
  • Team performance analytics
  • Web and mobile access with role-based permissions
Custom CRM Development

Lead Generation & Attribution

Know exactly where every lead came from

Source data travels with the lead from the ad to the CRM, so pipeline and revenue can be traced back to the campaign that created them.

  1. Step 1

    Ad click

    A prospect clicks a Meta, Google or YouTube ad.

    utm_sourceutm_campaign
  2. Step 2

    Landing page

    A focused page presents the offer and captures intent.

    pagedevice
  3. Step 3

    Lead captured

    The form submission is validated and pushed to the CRM.

    lead_idsource
  4. Step 4

    Auto-assigned

    Rules route the lead to the right salesperson instantly.

    ownerpriority
  5. Step 5

    Follow-up

    Reminders and activity logs keep the conversation moving.

    next_action
  6. Step 6

    Revenue attributed

    Won deals report back to the original campaign.

    deal_valuecampaign

Campaign-to-Conversion

How we take you from campaign to customer

A repeatable process that improves with every cycle of data.

  1. 01

    Audit & goals

    Review current campaigns, funnel and sales process; agree target metrics.

  2. 02

    Set up tracking

    Pixels, tags, UTMs and CRM integration configured end to end.

  3. 03

    Launch campaigns

    Audiences, creatives and landing pages go live.

  4. 04

    Convert in CRM

    Leads are assigned, followed up and moved through the pipeline.

  5. 05

    Optimise

    Budgets shift towards campaigns that create real opportunities.

Dashboards & Reporting

See your entire funnel in one place

Explore sample views from a connected marketing and sales system. Interfaces are tailored to your process.

Sales overview

A single view of leads, deals and revenue for owners and sales managers.

  • Leads, deals and revenue at a glance
  • Funnel conversion by stage
  • Recent leads with source and owner

Deal pipeline

Drag-and-drop stages that mirror how your team sells.

  • Custom stages and deal values
  • Filter by owner, source or date
  • Stale-deal alerts

Campaign performance

Marketing metrics connected to CRM outcomes rather than clicks alone.

  • Leads and cost per lead by channel
  • Weekly lead trend
  • Lead quality by campaign

All figures shown in previews are sample data for illustration only.

Business Impact

Outcomes we work towards with you

Clear targets are agreed during discovery and tracked in your dashboards.

  • ClearerVisibility of lead sources
  • FasterResponse to new enquiries
  • FewerLeads lost to missed follow-ups
  • MeasurableReturn on campaign spend

Results vary by market, offer, budget and sales process. We do not promise specific numbers — we measure and report real ones.

Technology Integrations

Works with the tools you rely on

Marketing platforms

  • Meta Ads
  • Google Ads
  • YouTube Ads
  • Lead form integrations

Tracking & analytics

  • Web analytics
  • Tag management
  • UTM tracking
  • Conversion APIs

Communication

  • WhatsApp
  • SMS
  • E-mail
  • Click-to-call

Industries supported

Lead-driven businesses benefit most from connected marketing and CRM.

FAQ

Digital Marketing + Sales CRM FAQs

Still have a question? Speak to a solution expert — no obligation.

Ask our team
Which advertising platforms do you manage?

We plan and run campaigns on Meta (Facebook and Instagram), Google Search and Display, and YouTube, and support organic search through SEO. The channel mix is based on where your customers are and what you sell.

Can you connect our existing ads and website forms to a CRM?

Yes. We can integrate lead forms from ad platforms, landing pages and your website with a CRM — either one we build for you or, where suitable, a system you already use — so each lead is stored with its source and campaign.

Is the Sales CRM available on mobile?

Yes. The Sales CRM is designed for web and mobile so your sales team can see new leads, log calls and update follow-ups while they are on the move.

How do you measure campaign performance?

We agree success metrics during discovery — such as cost per lead, lead-to-opportunity rate and pipeline value by source — and report them in dashboards connected to real CRM data, not just platform clicks.

Do you guarantee a specific number of leads or sales?

No responsible agency can guarantee outcomes, because results depend on your market, offer, budget and sales process. What we commit to is transparent tracking, regular optimisation and honest reporting.

How long does it take to get started?

Timelines depend on scope. After a discovery call we share a plan with milestones. Campaign setup can often begin while the CRM integration is being configured.

Ready to connect your campaigns to sales?

Share your goals and current setup. We'll show you how a connected marketing and CRM system could work for your business.

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