what is Influencer Marketing?
Influencer marketing is a type of marketing in which the brand promotion is done by well-known faces. Sometimes the known faces are an actor, cricketer, Models, etc. They drive your brand’s message to the whole market. Today brands or business are playing their mind game. Rather than marketing directly to a large group of consumers, they pay to influencers for promoting their brand or services.
There are two types of influencer marketing, social media marketing, and content marketing. Many campaigns use social media components. Where the Influencer is expected to spread their opinion on their personal social media channel. The campaign has a content which is either created by the brands, or by influencer themselves. As a result, this source of marketing is gradually increasing.
Why Influencer Marketing
We are in the 21st century where most people use social media. Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat are the most commonly used social media platform. We use these platforms to promote our brand or service. These platforms have analytics tools, which helps brands to trace the progress, success, and engagement of the campaigns. As a result, brands want to promote their product on these platforms.
let’s take an example with Jordan shoes. The original Air Jordan sneakers were produced exclusively for Michael Jordan (Former NBA player) in early 1984. Because at that time Jordan was a very famous personality which influences people for buying that product. Nike gets good results on these shoes, in fact, many updated versions of Jordan shoes are still coming in the market. So the conclusion is that brands want to collaborate with big names and influencer marketing is a part of that.
Influencer Marketing Platforms
Instagram is now the choice of every teenager or celebrity everyone wants to grow on Instagram. The Instagram campaign offers you the desired reach and result. Campaigns on Instagram is a very good option for your brand. let’s take some reasons why Instagram is a superb option for influencer marketing.
Massive Reach- According to a report Instagram is the most used social media platform. It’s the second most popular platform after Facebook in India.
High Engagement Rates- Instagram is the most engaging platform the engagement rates are very high of this platform. that’s why every brand wants to promote their product or service on Instagram.
Influencers’ Choice- Instagram is also a great platform for executing your marketing campaign because influencers also prefer it. According to a research 2,500 micro-influencers and found that Instagram is their most preferred platform. 60 percent of them say that it’s the most effective platform to engage with their audience.
Last Few Years, Instagram has grown to be the star of the Facebook stable of social media platforms. Yet granddaddy Facebook still performs well. It may no longer be the choice for teenagers, but it can still claim dominance of the social market. Over 2.5 billion active users that were an 11% year-to-year increase. Nearly 60% of those users log in to their Facebook accounts daily. Facebook claiming 1.7 billion daily active users at the end of December 2020.
We don’t talk about Facebook influencer marketing as much as we do marketing on Instagram. But if you are targeting analytics of people that uses Facebook, it makes sense that that is where you focus your marketing activity. And, of course, there is a large no of influencers on Facebook. It is a very established network, and some influencers have had a long time to build their name and reputation on this platform.
According to a survey by CPC Strategy, nearly 70% of them claimed they’re more likely to hear about new products, services, and events on Facebook than anywhere else.
Instagram isn’t the only influencer platform for brand promotions. Believe me or not, YouTube was one of the first social media platforms to host and connect influencers to brands. Before “influencer” became an official term in social media promotion.
let us come into the fact that by 2022, online videos will make up more than 85% of all consumer internet traffic 15x higher than it was in 2017, and 92% of marketers believe influencer promoting is an efficient style of promoting. It’s simple to examine that Youtube combines the 2 best promoting tools. Any whole would wish for on-line success: video and influencer promoting.
As superb as YouTube and influencer promoting maybe, you’ll still want the correct tools and tips to form the foremost out of your expertise for your audience and whole.
TikTok is a short-form social video platform that’s taken the social media world by storm. Users will share and transfer videos 15 to 60 sec long. Sometimes feature lip-syncing, dancing, pranking, among several different comedic acts. The TikTok app permits users to feature audio and visual effects, together with songs and filters, creating it a well-liked destination for inventive minds. However additionally sanctionative anyone to be a creator.
Monthly TikTok downloads have steadily inflated, surpassing Facebook, Instagram, YouTube, and Snapchat. Thus, TikTok’s world user base has big, reaching over five hundred million active users worldwide. This makes it doubly the scale of Vines at its peak of two hundred million.
As with all marketing platforms, the key to success on TikTok is functioning with influencers whose followers match your target market. thus for influencer selling (or so the other variety of marketing) to achieve success for you on TikTok, you would like to charm to the TikTok demographic. So, if you sell fashion accessories to tweens and teenagers, by all means, that, use influencer selling. If you tell tools for DIYers, then TikTok selling most likely would not build an honest investment.
You can market on TikTok while not victimization influencer selling. It’s taken a jiffy for TikTok to implement it, however, there’s currently a proper advertising system. you’ll additionally attempt to promote employing a business TikTok account.
image source @google
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