To understand digital marketing, you have to understand first Marketing. In a simple way, marketing is doing the promotion of your business, services are you offering. Marketing is very important for a brand to reach more audiences. Marketing is the conversation that starts between two people who don’t know each other well.

There are two types of marketing

1 Offline marketing- Offline Marketing is the method in which we use the banner, boardings, billboards, car ads, bus ads, newspaper ads, and many more.

2 Online marketing ( also known as Digital Marketing )- In this technique, we use Internet source for the promotion of brands and serrvices.

What is Digital Marketing

Digital Marketing is the activity of the promotion of products and services using the internet or electronic device. It is also known as Internet Marketing. It includes text messaging, video, apps, electronic billboards, digital television and radio channels, etc. Using this method, you can reach a large audience in a way that is cost-effective and measurable. Business uses these techniques such as SEO, PPC, Social Media, Email Marketing to reaches more customers.

Nowadays Internet Marketing is a very trendy topic thanks to JIO networks. Before 2016 people are less aware of this technique.

You can save money and reach more audiences for less money than traditional marketing. You can easily target your audience by this method which helps to create your brand loyalty.


introduction into digital marketing

Advantages of digital marketing

Digital Marketing is Cost-Effective– You’ll easily plan a successful online marketing strategy within your budget by the use of digital marketing. That provides an inexpensive technique as compared to other advertising channels such as radio, TV, and more.

Then traditional marketing methods are used earlier for the promotion of products or services. In this method, there is no traceability of the audience, and the cost of campaigns is high. But Now through Digital Marketing, everything is traceable you can trace your audience and saves a lot of money.

Save Time– Digital marketing provides real-time results within no time. Time is precious for everybody, so why waste even a second. This method gives you a chance to ascertain the number of people to your site.

What’s the conversion rate, what’s the height trading time, what percentage subscribers, have added you in a day, and more. With Digital Marketing you can save your time easily by target your right audience for brand promotion.

ROI–  The ROI is very good on Internet Marketing if you invest a small amount on your business you will get a good return. It allows you to make engaging campaigns using different types of media. These campaigns can go viral on social platforms, passing on from one person to a different, hence gaining social currency.

Instagram, Facebook, Twitter, LinkedIn, Pinterest are some social media sites. Everybody uses these social media sites for different purposes like some for making friends. timepass, etc. But now brands are using these platforms for their brand promotion and also brands get very good ROI from these platforms.



introduction into digital marketing

Types of Digital Marketing

These are some types of Digital Marketing and let’s study them

  • Search Engine Optimization
  • Google Ads
  • Social Media Marketing
  • Affiliate Marketing
  • Email Marketing

SEO (Search Engine Optimization )

Search engine optimization is the process of getting traffic from a free organic editorial or natural search on the search engines. Promoting a site to extend the number of backlinks, or inbound links is another SEO tactic. Everybody wants to be on the first page of Google this method is the best for long time results. The search engine is not humans, the working of the search engine is – Crawling-Indexing-Shorting of the database.

There are two types of SEO.

1 On-Page SEO-  On-Page is the process of optimizing your website as per Google guidelines. There are many algorithms that are updating from time to time.

2 Off-Page SEO-  It is also known as off-site SEO and used for making Backlinks (promote our website on another website).

introduction into digital marketing

Google Ads

Google Ads- Formerly known as Google Adwords, every minute there are millions of searches performed on Google. Everyone uses Google for collecting information and many search result pages include Ads. When people are searching for the types of products or services you offers. Your website will be shown on top through this ad Technique. Now you have no need to wait for your site to work organically up the ranking. By using this service you can immediate results and it is not so difficult or expansive as you think. It depends on the content on your website has, If your site has good content then google ads are not so expensive. Read More

introduction into digital marketing

Social Media Marketing

Social media marketing is part of digital marketing. Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat are the most commonly used social media platform. We use these platforms to promote our brand or service. These platforms have analytics tools, which helps brands to trace the progress, success, and engagement of the campaigns.
Nowadays, businesses use these platforms in very different ways. For example, a business wants to know what people think about its brand they take the help of social media.

introduction into digital marketing

Affiliate Marketing

Affiliate marketing is the process by which an affiliate earns a commission for marketing another person’s or company’s products. The affiliate simply searches for a product they enjoy, then promotes that product and earns a bit of the take advantage of each sale they create. Like you have seen many times social media influencers or you tubers provide a purchase link in their descriptions. This is a good example and sales are tracked via these techniques from one website to another is different. If you have a large audience on any social media platform or websites then trust me this method is really for you to earn money.

There are many advantages of Affiliate marketing

  1. Affiliate Marketing can be more cost-effective.
  2. The chances of money loss are very low.
  3. You know your cost per acquisition.
introduction into digital marketing

Email Marketing

Email marketing is the act of sending a billboard message to a single or group of people using email. In its broadest sense, every email sent to a possible or current customer might be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing strategies commonly seek to realize one or more of three primary objectives, to create loyalty, trust, or brand awareness.

Benefits of email marketing
1. Good brand recognition.
2. Boost sales.
3. Targeted and personalized content.
4. Good customer relationships.
5. Increase traffic to your website.

introduction into digital marketing

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